Corporate social responsibility has been fundamental to Cromwell since it was established in 1998. Whether through donations of money, time, or expertise, we have consistently sought to give back to the communities in which we operate.
Over the years, many of Cromwell’s staff, including myself, have had the opportunity to foster close relationships with our investors. These relationships led to Cromwell supporting investors in a number of their charitable and community focused partnerships.
The benefit of a formal strategy to further develop our philanthropic activities was identified on the back of these partnerships. The Cromwell Property Group Foundation (“the Foundation”) was therefore established in 2014.
The Foundation’s mission was designed to align closely with the profile of our investors. The Foundation supports organisations that are relevant to the mature aged community, particularly those that receive little public attention, but whose work will benefit from the level of support that the Foundation can provide.
Our investors also have the opportunity to support the Foundation through our Distribution Donation Plan. The plan has been implemented in conjunction with Link Market Services, and gives investors the ability to donate a portion of their distributions, tax deductible of course, to the Foundation.
Employee participation in all Foundation fundraising initiatives has been nothing short of inspiring. Our employees consistently donate their own time and are also encouraged and provided with the opportunity to give back to the community in a fun and collaborative way.
In 2015, the Foundation Committee initiated an annual ‘Cromwell State of Origin Cycling Challenge’, and over the last two years employees have cycled over 600 kilometres and raised over $17,000 for the Foundation’s various charities.
With the help of our investors, employees and the wider Cromwell community, we have committed to, or donated over $388,000 since the inception of the Foundation, with further donations and recipients to be announced at the end of June.
Recipients of funds raised so far include MS Australia, Australian Liver Foundation (ALF), Alzheimer’s Australia Dementia Research Foundation (AADRF), and Trigeminal Neuralgia Association (TNA) Australia among others.
I have been with Cromwell for 13 years, and as Chief Operations Officer and Chair of the Foundation Committee, I am humbled by the efforts of our employees and investors. The feedback we have received and the difference we have been able to make to the lives of everyday Australians is something we are all proud of.
Donations to the Cromwell Property Group Foundation of $2 or more are tax deductible. To donate or seek more information, visit www.cromwellfoundation.org.au.
Originally published in Insight Winter 2017.